My First Hostel Job.
After moving to Melbourne, I began working for accommodation at the Selina St Kilda Hostel. After some time, I became the hostel’s in-house graphic designer. This involved designing menus, posters, signs, etc.
Initial Designs…
Out Of Order Sign.
Roof Bar Menu.
Study Room Sign.
Guidelines.
After producing some initial designs, I was provided with Selina's official brand guidelines and a collection of existing assets from their design team. I then went back and adapted the work to fit their established visual identity.
New Designs Within Brand Guidelines.
Roof Bar Menu Front.
Roof Bar Menu Back.
Brand Typeface.
Out Of Order Sign.
Study Room Sign.
Although most of my design work was completed using Adobe Creative Suite, I occasionally had to adapt to other software depending on the requirements of the project. For this weekly promotional planner, I was provided with an existing Canva Video Editor template by Selina's marketing team. I used this to create promotional content while keeping everything consistent with their established branding.
Admittedly, Canva wouldn't be my first choice, but sometimes you've got to work with the tools you're given!
Further Design Collateral.
Pub Grub Menu.
Rent a Skateboard Poster.
Pub Quiz Answer Card Front.
Bar Opening Times.
Kitchen Opening Times.
Pub Quiz Answer Card Back.
The finished designs were approved by the marketing team and went on to be used throughout the venue. This was a great opportunity to get some experience working within an established brand, using guidelines and assets provided by another designer. It was a good exercise in finding ways to bring my own ideas into the work while keeping everything consistent with the company's existing visual style.