video logo
Conceptual Client : Centre for Humane Technology
Discipline : Branding / Campaign / Art Direction
Project Type : Self Directed Concept
RECONNECT is an awareness campaign inspired by Netflix’s documentary ‘The Social Dilemma’. Using stark images and bold typography, the campaign explores the impact of social media on mental health, behaviour and human connection.
Initial Logo Concept.
Final Logo Concept.
Poster Mockups.
Final Poster Concepts. Designed 23/09/2026
CLUP NIGHT SERIES.
SMART CASUAL is a club night founded by Al Mckay (Et Al) and Dan Leggett (Test Press). An electronic club night revolving around, loose dress codes and not taking yourself too seriously. The identity plays on that contrast. Formal enough to feel intentional, but still loud, playful and a bit messy.
Client : Smart Casual
Discipline : Branding / Campaign / Art Direction
Project Type : Promotion
Exceed LinkedIn Banner Advert.
LinkedIn banner ad for Exceed, designed around a client testimonial to highlight reliability, expertise and support.
Stag’s Breath Social Advert.
Promotional social graphic inviting customers to submit their own summer cocktail recipe, using bold typography and hand-drawn details to keep the campaign playful and approachable.
Fierce Beer Trailer.
Short commercial for the Edinburgh Film Festival. Using punchy typography and movement to match the brands gritty aesthetic.
